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1. #How to maintain line numbers in word final markup full#
2. #How to maintain line numbers in word final markup professional#

Don’t take chances - that’s not what a proofreader is paid for, again, despite what those giving you direction may try to induce you to do. If in doubt, always read over the whole job, unless there is just no time for it. Take it under advisement, but use your own judgment and experience about which things in fact need to be looked at or not. Rule #3: Don’t take at face value statements by others that you “only need to look at” such-and-such an aspect of a job.The only way to safely increase speed in proofreading is to maintain your momentum and pace without interruption, not by rushing. This is done by using repeatable procedures that get you into a familiar “groove,” and by eliminating as many distractions and interruptions as possible. Getting into a mental “flow” state makes proofreading more enjoyable and facilitates deeper concentration. Rule #2: Maintain depth and flow of concentration, focus, rhythm, and pacing.Rushing is not in either your, the agency’s, or the client’s best interest despite what they may say or think. Don’t let anyone force you into rushing beyond the pace at which you can stay both focused and relaxed. That’s when “gaps” in attention open up, or skipping over things happens, so that errors are missed. Rule #1: Use repeatable procedures (covered below) that ensure you look at every item on each page, and don’t take shortcuts.(Remember, though, that everyone’s human. There are three primary keys to achieving a high degree of consistency in catching errors without serious slip-ups. To make sure that you actually move your eyes across all parts of every page and see every item there, a dependable, systematic approach is essential. In most cases it’s because they just didn’t physically look at the error, not that they “saw” the error but it didn’t “register.” So how and why is it that errors slip through proofreading? The main reason is not because the proofreader didn’t realize something was a mistake. Needed: a systematic, repeatable approach you can rely on under pressure.

#How to maintain line numbers in word final markup full#

You really need to be on your toes to catch the full range of potential errors. Not to mention that advertising collateral is heavily designed and formatted compared to run-of-the-mill editorial copy, and there are more ways things can go wrong. Math and percentages in charts, graphics, and product comparisons may be incorrect. Brand names of competing or complementary products researched for proper spelling and capitalization. Website addresses, physical addresses, and phone numbers verified. Unlike typical manuscript copy, when it comes to advertising work, typos and grammatical errors are only the beginning of a proofreader’s job.įacts may need to be checked.

#How to maintain line numbers in word final markup professional#

O f all the proofreading jobs one encounters, advertising agency material is perhaps the most critical in terms of presenting a professional image and avoiding embarrassing or costly mistakes. Based on my 25-plus years of experience as a typographer and proofreader in the graphic-design industry, here’s what to watch for when proofreading advertising agency jobs.